http://www.allisoncarman.com Learn to market a Small Business Opportunity on the internet.

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What YOU need to know about marketing an Internet Home Based Business

 

There are several ways to market a small business opportunity but the most common is online and off-line. 

 

Online marketing will include free WEB 2.0 Marketing and paid online advertising.

 

Web 2.0 marketing: 

This method is mostly free and includes: Article Writing; Blogging; Press Releases;

Videos; Facebook; Twitter; etc. 

 

To do Web 2.0 marketing you will need to understand keyword research to ensure the people looking for your information finds it.  And you will need to learn some marketing skills to ensure you are conveying a compelling yet honest message. 

 

This method of marketing establishes trust with your customers and has a much higher conversion rate or sale rate than traditional advertising.  However, you will have to be patient, as it does take a little longer than paid advertising to drive traffic to your site. 

 

Paid Online Advertising:

The other method of web marketing is paid advertising like with Google Adwords.  You will develop campaigns and write ads which will be placed on various search engines. 

 

Each time someone clicks on your ad you will pay the search engine anywhere from $0.10 to $10.00 depending on different variable of your site as determined by that search engine.  It is by far the fastest way to get people to your site.  You have to be very careful and watch closely, because the price for these ads can add up very quickly and many companies by in the 10’s of thousands PER MONTH. 

 

Both of these forms of small business opportunity online marketing require learning curves and your undivided time.  But the payoff is a healthy and wealthy business in the long run!!!

 

For more information about Allison Carman, go to:  http://www.allisoncarman.com

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